You Are Your Greatest Asset


We often find we are where we choose to be.
Faith gives us the courage to make necessary changes in our lives and allows us to grow in a clear and positive manner.
When you release your struggle to a Higher Power, you not only survive, you plant roots that will keep you strong forever.
Thriving, then, is not just about how high you grow, it is ensuring that your branches never sprout poison bitter blossoms but rather that your fruit is always healthy and sweet.

“Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence.”

My favorite definition of an entrepreneur is this: “Someone who fails and gets up and keeps going.” Entrepreneurs are not smarter, more ambitious, or more talented than anyone else. What we have is the ability to take knocks and get back up again quickly-and then find another way forward. We have a kind of Teflon coating that protects us from the sticky gunk that comes flying our way.

How can we tame those voices that say we’re not smart enough, forceful enough or polished enough to go big or attract capital? These limiting beliefs are like huge invisible jugs of water we carry around on our head.
We have to concentrate so much on not spilling any water that we wind up taking baby sets. And because we move forward gingerly and cautiously, we keep looking down at our feet instead of up, toward the future.

Replacing limiting beliefs can be done with a coach, peer group, therapist, or mentor. It is intimate, soul-searching work, so we need to choose our guides carefully. I was able to work with my business coach and advisors on my initial set of self-limiting beliefs that might have prevented me from raising capital. But it’s not a “once-and-done” process; I have continued to seek out people to help me get to new levels of confidence and self-awareness so I can be a better leader, mother, and friend.

I needed to say out loud as part of a morning ritual, such as “ I will create my own destiny,” and “I am resilient.”

“Wow that sounds promising! How big are you planning to go with it?”
Especially in the vulnerable early stages of a business, and again as you are trying to hit ambitious new milestones, you need smart, supportive people around you. Have you ever heard the saying “You are the average of the five people you spend the most time with? The first time I heard that is really made me stop and think. I had already hired highly competent people at work, but what was the star of my entourage outside of work?

What other people think of you is none of your business.

As a CEO, you need to be a fountain of optimism and inspiration for your team. One of the most important roles is to do what I call “ holding the vision” from where you company is headed, no matter how many twist and turns it ames to get there, so it’s critical to surround yourself with positive people who will help you stay in that “do see” mindset.

“Surrounding yourself with people-especially entrepreneurs-who are more successful than you and who have also had their ass kicked a few times and are still more successful than you, that really helps when you are going through the lulls” says my friend Christel Caputo, the founder and CEO of Couch Busters International (CBI), a successful job placement agency. “You know, when you are thinking, ‘I don’t think I can do this. Maybe I’m not the entrepreneur I thought I was. Maybe this was all luck? At those times it’s especially good to tap into those who have come before you and who’re in the fight.”


Julie x

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